Loyalty programs are designed to prize customers for their past purchases or other deeds and to incentivize them to make more purchases.

One could say that this is an ideal scheme for enhancing the profit of retailers. However, ter real life it doesn’t work this way. A latest probe by Colloquy shows that approximately 56% of programs do not give users real benefits from purchases, while 54% are organized so poorly that it’s amazingly difficult to earn points with them. Continue reading